QUESTIONS AND RESPONSES

Question: One of my clients regularly recognizes students, staff and community members during meetings. They value celebration, but sometimes it feels disconnected from the board’s stated goals. How can I encourage them to align recognition and community celebrations so they reinforce rather than distract from their priorities?      -- Coach in Texas

  • TESBC: As you’ve surmised, celebration isn’t the issue; their lack of a clear tether to their priorities is. And without that tether, they don’t realize that their time, talent, and treasure will slowly float away — and their credibility and likelihood of improving student outcomes along with it. This is the effect of misalignment; this is what comes from not having monitoring and celebrating connected to your Goals. Fortunately, this is reparable.

    • Remind them that celebration is not neutral. What a board chooses to celebrate signals what it values. Over time, those signals shape culture. If celebrations are disconnected from stated Goals, the board is unintentionally communicating that the Goals are secondary. This is not about reducing celebration. It is about aligning it.

    • Use the recognition roster as a governance dashboard. After six months, pull the list of everyone the board recognized. Categorize them by goal area. If 80% of recognitions cluster around one goal while two others got nothing, that's actionable data — not about celebration, but about whether the board is paying attention evenly to its own priorities.

    • Make the lack of alignment visible. Give all of them a piece of paper and a pen. Have each of them (independently and silently) write down the board’s adopted Goals along one edge of the paper. Then have them write down every celebration they can remember from the previous three months. Then have them draw a line between the ones that are directly connected (direct meaning direct, not some Rube Goldberg-esque chain of inference) between the left and right sides of the paper. Suggest that when you don’t plug celebrations into your Goals it’s like not plugging your refrigerator into electricity and then acting surprised when things start to smell badly a few hours later.

  • When celebrations are clearly tied to board-adopted priorities, they reinforce direction. When they are untethered, they create noise. Effective governance aligns celebration with strategy by ensuring that what is applauded publicly reflects what is expected systemwide.

Question: One of my boards is facing rapid demographic transition. What coaching approach helps boards navigate these dynamics effectively?      -- Coach in Georgia

  • TESBC: I don't really know what you mean by that. It can be such a loaded term and such a vague term. When a board says "demographic transition," they might mean any number of things, and you need to know which fear is in the room:

    • Are we talking about new families coming in? Maybe the fear is that they don't know how to serve them yet.

    • Is the board experiencing shifting political coalitions? Maybe they’re confronting the reality that what worked last election won’t work this election.

    • Is the district facing declining enrollment? Maybe the fear is that the numbers are moving against us.

    • Is this about a loss of identity? Maybe board members are thinking, “this isn’t the district I was elected to serve.”

  • Your coaching approach depends heavily on which fear is driving the concern. Don’t be surprised when board members won’t say it aloud. Maybe they haven’t thought it through or maybe they don’t want to sound like a bad person. Either way, your job is to surface it in a one-on-one with the board chair before the next meeting, then design your coaching support around the real fear, not the stated one.

  • Demographic transformation feels disruptive because it alters familiarity, language patterns, family expectations, student needs, and/or available resources. But governance does not change when demographics change. The board still exists to represent the community’s vision and values and to improve student outcomes.

Question: Why do you recommend that boards get a report on the use of staff time?      -- Coach in Oklahoma

  • TESBC: The purpose of this analysis is to make a largely invisible aspect of governing visible: how much of the school system’s time, talent, and treasure goes into the governance function. Let’s talk about why and some common misconceptions.

    • What the board measures, the board can manage. So a board’s use of staff time evaluation is a simple dashboard that totals staff hours — broken out as pre-meeting prep, meeting attendance, post-meeting follow-up, and everything else — and makes the trade-offs visible. Once board members see the impact of every extra presentation or one-off request, the board can prioritize. If things are functioning optimally, there’s nothing else to do. School systems must make a reasonable investment in effective governance. But if things aren’t functioning optimally, the board can choose to streamline agendas, shift routine items to a consent agenda, or bundle questions outside the meeting, freeing staff to focus on instruction rather than on the board’s paperwork.

    • The most common result is that the data just tells you that board members are behaving responsibly and diligently in their duties. It’s always best to get a baseline on these things before you need one. If a board is behaving optimally today, then today is the perfect time to run this analysis so that there’s a capture of what professional and effective looks like.

    • This isn’t about good/bad/right/wrong. This is about having data so that the board can have insights into its own work. Staff time is a finite resource. Preparing board items, drafting presentations, sitting through meetings, and debriefing afterward all consume superintendent and cabinet bandwidth. When those hours grow unchecked, the board can have unintended impacts on the staff’s ability to serve students.

    • Bottom line: school systems exist for students, not for board meetings. There is a reasonable investment in effective governance and that is a healthy part of how school systems operate. The key is keeping it at a healthy level. By monitoring its draw on staff time, a board honors that and keeps its own adult behaviors from crowding out the work that actually impacts student outcomes.


INTERESTING READS & LISTENS

BOARD MEETING ANALYSIS

A subscriber asked us to watch the January meeting of a school board in Colorado. Here are the highlights from the Regular School Board Meeting:

  • Total Minutes: 139mins

  • Minutes Focused on Student Outcomes: 0mins

  • Key Topics: Superintendent report, Policy review, Budget update, Consent agenda.

  • What Coach Celebrates:

    • Agenda flow was orderly and aligned to published structure, enabling clean transitions between items.

    • Consent agenda efficiency preserved time and avoided procedural sprawl.

    • Community engagement was robust, with meaningful participation from students and parents.

  • What Coach Recommends:

    • The board invested 0% of time in Goal Monitoring, far below the ≥50% ESB standard. This is the most critical gap.

    • Reallocate time: at least one substantial (~60–75 minute) block each meeting must be dedicated to monitoring progress toward student outcome goals.

    • Adult input discussions (calendar, budget, policy) should be explicitly tied to goals or time-boxed to prevent displacement of outcomes work.

    • Develop and implement a predictable monitoring calendar so goal progress is reviewed monthly rather than intermittently.

    • Increase the use of SMART monitoring questions to shift board dialogue from informational updates to performance accountability.


UPCOMING OPPORTUNITIES

Effective Superintendent Interview Questions

  • Schools boards typically deploy horrible questions during superintendent interviews. Often, they’re the same, tired questions that have circulated for decades. But it doesn’t have to be that way.

  • 11am central on Friday, May 8th, 2026

  • Did you miss last month's 30-minute free webinar? Email Greg for a make-up session on any of our growing list of topics, including governance policy, delegation policy, effective budgeting, superintendent evaluation, professional services management, strategic planning, consent agendas, and more.


BONUS MATERIALS

For paid subscribers, here are links to additional resources (to gain access to the links below, please consider subscribing):

  • Additional details about the analyzed meeting:

    • Board Meeting Video

    • Meeting Agenda

    • Strategic Plan

    • Time Use Analysis

  • Guidance documents related to this issue:

    • Board Use of Staff Time Evaluation


Question we can answer? Submit it to our coaches

Want a school board meeting analyzed? Send us the video.

Was this forwarded to you? Subscribe to the newsletter.

Enjoying? Forward this to regional / state / national colleagues

Keep Reading